In the competitive field of eCommerce, online businesses are eager to find advantages that help them connect with customers, and many have turned to Software as a Service (SaaS) platforms to provide customers with a terrific and seamless shopping experience. This company developed phenomenal client base among small and medium-sized eCommerce businesses eager to embrace their in-house software that provides customizable checkout solutions and enhanced account management. Within less than two years, the company has seen its revenue soar to over $2 million and makes monthly average earnings per client of over $6,000.
A key to that growth has been offering clients unique and innovative high-converting checkout SaaS software, optimized for recurring profit that no competitors can match. Clients have been extremely impressed with the software and they do not look elsewhere once onboarded – the company has an exceedingly low churn rate of less than 4%.
This company has performed so well, in fact, that their clients are their main advertising tool, with their growth owed to strong word-of-mouth referrals from satisfied customers and a solo influencer whom they pay commissions for new referrals. This has enabled the company to grow rapidly without an advertising budget.
The company has an experienced remote team of 10 employees in place who handle daily operations and are available to remain onboard post-acquisition. With SaaS platforms becoming the norm for eCommerce today, this company’s innovative platform is likely to experience skyrocketing growth in the coming years.
With this acquisition, the team will set in to motion a plan to build around this SaaS business as our “Platform” company. We plan to build an eco-system of following types of businesses:
Ecommerce Brand Acquisitions
We will acquire eCommerce companies at a 2-3x multiple that can leverage this tool to scale for 1 year before 4-5x multiple exit. Additionally, these acquisitions with continually show the tools value long term while building the brand.
Marketing Agency Acquisition
We also plan to acquire an ecommerce marketing company to market the Saas company, ecommerce brand acquired and to upsell marketing services to the company’s customers. as a brand but also will be used to grow the eCommerce brands that are purchased.
Financial Service Acquisitions
Currently the business outsources several financial services they provide like fraud protection, chargeback mitigation and fighting and processing in addition to the merchant account management they provide. This provides a great opportunity for us vertically integrate a financial target into our supply chain.
The owners function as the core leadership team providing oversight to Technology and operations. They employ 10 additional team members as remote contractors fulfilling part and fulltime commitments in the the following roles: Customer Success Manager, Front End and Back End Developers, Technical Support, Merchant Account Onboarding Specialists, and Project Managers.
16 Months
The business operates remotely with its founders based in Ireland. The Headquarters can be relocated to USA prior to close if necessary.
The core product is an In-house Saas software that is a customizable checkout solution with a feature rich subscription/order management system. This enables ecommerce store owners to quickly add subscription products or membership club options for their customer through a seamless integration.
Due to the nature of the industry it is very important to have good merchant account management on subscription based businesses to ensure merchant processing remains active to process orders. They obtain and manage the merchant accounts, including high risk merchant accounts, get fraud protection and chargeback mitigation installed on these so that the client’s operations can run smoothly.
Customers are able to setup a custom checkout solution with a subscription/order management system providing features such as:
They obtain and manage the merchant accounts, including high risk merchant accounts, get fraud protection and chargeback mitigation installed on these so that the operations can run smoothly.